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SIE helps San Nuo Biotech transform its channel business
Company News|2017-08-18|News Center|SIE

Health industry, San Nuo waiting for you

       With the development of the economy and the progress of society, health issues have attracted more and more attention and importance from people. With the acceleration of population aging and the change of residents' lifestyle, the prevalence of diabetes in China is on the rise. But fortunately, the development of many biosensing technologies has allowed us to prevent it in advance.

       Sanuo Biosensing Co., Ltd. is a high-tech enterprise dedicated to the research and development, production, and sales of rapid detection products for chronic diseases using biosensing technology. Since its establishment in 2002, it has been adhering to the corporate purpose of "abiding by commitments and contributing to health", focusing on promoting the development of diabetes health. San Nuo Biotechnology Lugu Biosensor Industrial Base is located in Changsha National High tech Industrial Development Zone, with a building area of 66000 square meters. It is the largest blood glucose meter and test strip production base in Asia. As a national demonstration project for high-tech industrialization of biomedical engineering, Sanno has received support from the National Innovation Fund multiple times and has taken the lead in obtaining ISO 13485 quality management system certification and EU CE certification. The "Sannuo" series blood glucose meters and supporting test strips produced by the company have gained recognition from consumers for their "accuracy, simplicity, and economy". "Sannuo" has been recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce.


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Collaborate with SIE to optimize the experience

       As a company focused on promoting the development of diabetes health, it is currently in the process of transformation from "popularization of blood glucose meters" to "global expert of blood glucose meters". Sannuo found that in terms of customer experience, they still face many challenges:

 

  •  Traditional sales channels and models cannot meet the needs of enterprise transformation

  • The form or channel of interaction with customers is too single

  • Brand services urgently need to be strengthened

       In February 2017, SanNuo Biotechnology and SIE reached a cooperation agreement, forming a strong alliance and adopting Oracle cloud products to open up sales channels and improve service levels. By utilizing a comprehensive and integrated customer experience solution in the cloud, customer interaction is associated with the enterprise brand, thus creating a unified and consistent personalized customer experience. As the project implementer of the CRM project of SanNuo Biotechnology, SIE utilizes its strong consulting technology service capabilities to coordinate business and technology, and combines the actual needs of SanNuo Biotechnology to provide comprehensive, customized, and in-depth sales project solutions.

图片

From the right: Zhang Chengkang, chairman of SIE Information Technology Co., Ltd., Li Shaobo, chairman of Sannuo Biosensors Co., Ltd., Zhong Zanhui, general manager of Oracle's application cloud sales in China

SIE's assistance has achieved remarkable results

       With the joint efforts of the SIE team and the Sannuo biological project team, the first phase of Sannuo biological CRM project was successfully launched in July 2017, and a satisfactory online result was submitted.

       Sharp tools make good work. Through the implementation of the CRM project at SanNuo Biotechnology, the challenges faced during the transformation process have been effectively addressed, taking a solid and powerful step towards SanNuo Biotechnology's enterprise transformation.

       By this way, SIE hopes to give full play to its 360 ° enterprise management informatization solutions, provide more Chinese enterprises with high-quality informatization services, and work together to create a better future.



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