On April 10, Guangzhou Quick Decision Information Technology Co., Ltd. (www.qdtech.ai, hereinafter referred to as "Quick Decision"), an intelligent business insight full stack service provider, announced the completion of tens of millions of yuan of Pre-A round financing, which was exclusively invested by SIE Industrial Fund. This round of financing will be entirely used for the upgrade of the intelligent business insights platform, striving to become the core business system of brand enterprise business insights.
Kuai Juece was established in March 2017, focusing on digitizing business insights (also known as "market research") for large and medium-sized brand enterprises, fully digitizing, intelligentizing, and real-time the traditional offline service based market research process. With the help of the Quick Decision Testing Intelligent Business Insight Platform, it comprehensively covers the private and public customer groups of brand enterprises. Using product matrices such as quantitative (ezTest), qualitative (ezTalk, vTalk), and simulation analysis (ezContent), it deeply embeds the entire business process of market research such as "identifying market opportunities and expanding, selecting and optimizing new product content, brand+business diagnosis+feedback", greatly improving its accuracy, foresight, and agility.
The core members of Quick Decision Testing are all from Procter&Gamble Kanta、 Tencent and other world-class market research teams. Among them, founder Li Shaohui is a member of the executive committee of the Procter&Gamble Alumni Association and a former senior advertising expert at Procter&Gamble; General Manager Li Pei previously served as the head of Procter&Gamble's market research department, with over 20 years of experience in global brand market research. In less than 3 years since its establishment, KuaiJueCe has accumulated digital business insights for dozens of global top brands such as Procter&Gamble, Unilever, Starbucks, Tencent, Ping An, and Mengniu, in over 80 countries worldwide and 400+cities in China.
Li Shaohui, founder of Kuai Juece, stated that this round of financing will be entirely used for the research and development of SaaS products, to improve and upgrade the fully intelligent business insight platform, and to deeply embed customer business scenarios with hybrid deployment of platform products, to build a comprehensive online, intelligent, and real-time digital market research platform for them. At the same time, we will strengthen the construction of overseas teams, allowing more overseas brands to gain insights into the global market through rapid testing, and deeply participate in the globalization process of domestic brands.
So far, the quick decision intelligent business insight solution has continuously served dozens of leading brands from daily chemicals, food and beverage, skin care and cosmetics, medicine and health care, digital products, Internet services, financial services and other industries. With its new digital supply, it has become a perennial core service provider for reputation research (BHT, the most valuable business in the field of market research) of top tier brands such as Procter&Gamble, Tencent, and Ping An, which have a lighthouse effect.
With the accumulation of customer base and the continuous improvement of digital systems, the company officially upgraded to the intelligent business insight platform strategy at the end of 2019. Gradually build a digital market research platform for the top brands that have already been served, deeply embedding it into their business processes. At present, Zhongtai products have partnered with top brands such as Starbucks, Procter&Gamble, Watsons, and Tencent. In the next three years, Kuai Juece's mid platform strategy will strive to build a full stack market research platform for 100 brand clients.
