Recently, Chopsticks Technology ("Kuaizi"), the world's leading enterprise level creative asset management and decision-making optimization technology platform provider, announced that it had won tens of millions of RMB A+round financing, and SIE Industrial Fund was the investor in this round. It is reported that this round of financing will mainly be used to expand the domestic and overseas sales system construction and market coverage, establish a global business scale growth model. In addition, Chopsticks Technology will continue to deepen the iteration and precipitation of platform creative intelligence technology and products.

In the fragmented business scenario of mobile Internet, how to use technology to drive the management and decision-making of creative assets has been a problem for the industry for many years. Especially since the outbreak of COVID-19, global brand enterprises have faced the dual impact of short videos, dividends of live broadcast content and the epidemic. In addition, the catering industry, physical retail and other industries have transformed online. The demand for cost reduction and efficiency increase of digital creative content links through automation and AI technology has become increasingly prominent. This is also the pain point of digital transformation of brand enterprises' creative production and application links that Chopsticks Technology has targeted for years.

Through years of technological accumulation and product refinement, Kuaizi's intelligent creative asset management and decision optimization platform matured in 2019. Based on element level creative AI core technology and over 120 platform technologies, Kuaizi empowers brands with intelligent production management (Kuaizi ES - "Element Station"), creative element attribution analysis (Kuaizi EA - "Element Attribution"), element level creative ROI optimization (Kuaizi EO - "Element Optimizer"), and creative element tagging big data insights (Kuaizi ED - "Element Data Dashboard") and other creative technology products and services, and is compatible with various delivery methods such as SaaS+BPO, self-service SaaS, and hybrid cloud containerization deployment.

Chopstick technology is deeply coupled with the world's most mainstream digital scenes, including Alibaba, JD.com, Tencent, Toutiao, major video apps, and overseas platforms such as Google, Youtube, Facebook, Instagram, etc., gradually covering the full range of public and private domain channels. At present, Kuaizi has served over 130 brands and 70 Fortune 500 super brand group clients worldwide, such as L'Oreal Group, Procter&Gamble, Unilever, Mars, PepsiCo Group, Jahwa Group, Huawei, and Kimberly Clark Group TCL、VISA、 Yum China Intel、 Marriott Group and others.

"Unlike most creative software tools for individuals or small and medium-sized enterprises, the target customers of Chopsticks Technology are the top, largest or fastest growing large and medium-sized ToC enterprises in all industries in the world, including fast or durable consumer goods, Internet services, finance, tourism, automobile, education, etc. Their business volume is large, and their digital and e-commerce businesses are developing rapidly. However, the complexity of their digital business operation system is high, especially in terms of creative management and operation processes, which are still relatively primitive, inefficient, high labor costs, slow flow of creative asset content, and lack of data for decision optimization. They have deep pain points and hope to immediately solve the problem of cost reduction and efficiency improvement. ”Chen Wanfeng, founder and CEO of Chopstick Technology, stated.

The comprehensive application of Kuaizi by brand enterprises only requires five steps to achieve intelligent operation and closed-loop of creative content. 1. Enterprises produce original creative elements through universal methods. 2. Kuaizi system integrates and improves traditional creative processes, obtains original creative assets, disassembles elements, and intelligently digitizes them to generate diversified products with super high efficiency. 3. Integrate public or private domain traffic monetization scenarios, intelligently match elements and obtain data. 4. Real time analysis of element performance and direct optimization of digital business conversion effects. 5. Creative tagging data modeling and establishing a long-term creative database for enterprises.

According to data, the creative budget market of Chinese brand enterprises is about 100 billion yuan, mostly for traditional creative production, and the overseas market is about twice this number. In addition to maintaining a leading position in the domestic market, Chopstick Technology's current main goal is to actively expand into overseas markets, with Europe and Asia Pacific as the first markets. Currently, Kuaizi London office has been established.